Who uses the UMSS?
UMSS users range in size. There are as many goals for doing business online as their are users of the software. However, there are common goals that many uniform companies share.
01 Uniform retailers with under ten employees
Some users of the UMSS are uniform retailers with under ten employees who want to maintain an online store with their best selling products.The goal is to offer a place that customers can place reorders orders for their products without having to drive to the store every time. These store owners appreciate the ability to easily add and edit products themselves.
Medical uniform retailers who serve area health care professionals maintain a few catalogs and keep the expense of doing so under control. Public safety retailers offer popular apparel brands and products from their preferred equipment suppliers. In both cases these users appreciate that UniformMarket offers all the same services of both a local web developer and a hosting company. Plus, they don't have to explain what it is they do for a living, because UniformMarket staff already understands the uniqueness of being a uniform retailer.
02 Large uniform dealers
Other users are large uniform dealers who may or may not have a retailer store. They may have mutiple stores, or simply operate from one or more large warehouses. They outfit area corporations, groups and government agencies with managed uniform programs.The goal is to offer a robust, open to the public online store with a wide product offering. They market their website to both their existing customers and prospective buyers in the market segments they serve best.
This category of UMSS users looks for opportunites to offer their larger customers a dedicated online store. They use the private store features in the UMSS to present these customers with an exclusive view of the products they buy; their products, in their colors, at their prices, etc. They also use the private online store solutionas a selling tool to bring in new customers by presenting a technology forward package.
03 Industrial laundries
A number of laundries that have expanded into the direct sale side of the business have benefited from adopting the UMSS to drive their online stores. The goal is to offer a public store where both rental and direct sales customers can browse catalogs of products for purchase. These users may or may not have in-house IT staff. Either way they appreciate the UMSS platform as it offers great flexibility.
Setting up a secure dedicated online store makes it easy for a launderer to manage large direct sale program. In-house staff can manage lists of end-user purchasers and/or employees. Outside sales departments who may have had trouble getting internal IT support for web stores now have the tools they need open large direct sale programs because the UMSS software can run with little or no impact on existing in-house technology systems.
04 Uniform manufacturers
Uniform and accessories manufacturers use the UMSS to manage their online catalogs. The goal is to present a public site where their dealers can view view their products and/or send end users to see products. These users also use the private store features to provide special access to pricing and ordering for their retail dealers.
The UMSS is also used by manufacturers to build online stores for their dealers. This way the manufacturer can keep the products up-to-date, making it easy for their dealers, and insuring their products are always displayed online accurately.